You’re probably already familiar with several marketing channels, but are you currently making the most of them?
In today’s digital age, your marketing strategy is the lifeline of your kid’s activity and childcare business. Whether you provide wrap around care, holiday camps or other activities, the right marketing tools can significantly enhance your visibility, engagement and bookings. In this blog post, we focus on five marketing tools that offer a comprehensive approach to modern-day marketing in the kid’s activity industry. Plus, we share how Enrolmy can help in conjunction with these to give you a competitive advantage.
What are the top marketing tools for childcare providers, and how can you implement them to start seeing results today?
1) Your Website: The Cornerstone of Your Digital Presence
Your website is your business's digital storefront where potential customers first get to know you and what you offer. A sleek, easy-to-navigate site is a must. And don’t forget Search Engine Optimisation (SEO)! It’s crucial for helping your site rank higher in search results, which means more organic traffic.
To keep things running smoothly, use tools like Semrush or Ahrefs to perform technical SEO audits. They’ll help you spot issues like broken links, slow load times, and mobile responsiveness problems. With the rise in voice assistants, optimising content for voice search by using conversational keywords and focusing on natural language is a game-changer.
Speaking of seamless experiences, Enrolmy’s mini-sites are a great example. They display all the key information parents need like the location, price, dates, ages, and more—right before they book. Plus, you can effortlessly integrate Enrolmy into your site using an iFrame.
While a well-crafted website can attract organic traffic, don’t forget about driving direct traffic through advertising and other paid marketing strategies. Keep your content engaging, and watch your traffic climb!
2) Blogs: Expanding Your Social Reach
Blogs are a powerful tool for building trust, educating potential customers, and establishing yourself as a market leader. ‘How-to’ blog posts can be particularly useful in educating and driving traffic to your website, especially in the ‘classes and lessons’ industry. If you’re new to blogging, this is definitely something you should read.
By sharing valuable insights and how-to guides in your field, you position yourself as an industry expert. At the same time, you improve your website’s SEO ranking with fresh, relevant content. In-depth blog posts with 2,000+ words not only rank better but also attract more backlinks, driving more organic traffic. To reach an even wider audience, consider repurposing your blog content into podcasts, infographics, or videos, allowing you to engage with users across various platforms.
According to a blog by Andy Crestodina, more than 55% of bloggers say that their blog contributes to marketing success, and 26% say it delivers strong marketing results.
Blogs also offer a fantastic chance to showcase your brand's unique voice and connect with both current and potential customers. Look for integrated blogging platforms that streamline content creation, enhance SEO optimisation for better visibility, and simplify distribution all in one place. Tools like StoryChief and Neuronwriter can help you manage everything efficiently.
Also, don’t forget to organise your blog posts into ‘categories’ and ‘tags’ to help readers find relevant information easily. For instance, this Enrolmy blog is categorised under ‘Industry tips and tricks’ under the tag ‘Marketing tips for providers’.
3) Social Media Engagement: Growing Your Digital Footprint
Social media is not just a place to socialise and connect with friends; it’s a powerful business tool. It can drive traffic to your website, facilitate regular communication with prospects and customers, and can also improve your SEO by providing backlinks to your website.
Visual content like photos and videos perform well on social media, driving higher engagement. Sharing behind-the-scenes glimpses of your company culture or snippets from your class activities can make a huge impact. If you find generating enough visual content difficult, stock photos are a good substitute. Plenty of free, high-quality photos are available online that you can use in your social posts (just make sure they are relevant, on-brand, and not cheesy). It’s good form to credit the original photographer and this is easy to do in your captions. You could also make use of free designing tools like Canva, especially when it comes to maintaining a consistent brand style.
Remember, social media marketing is all about building relationships, so focus on adding value and sharing unique content rather than just promoting your services.
Social listening tools like Hootsuite, Sprout Social or StotyChief can help you schedule posts and track their performance, allowing you to engage with customers and address any concerns in real time.
The good news is that Enrolmy allows you to include your activities on your social posts too. You can even boost your ‘Enrolmy activities’ post to a relevant audience to increase bookings and promote brand awareness. Read this to understand more about boosting posts on Facebook.
4) CRM and Communication Tools: Enhancing Customer Relationships
A robust Customer Relationship Management (CRM) tool is essential for efficiently managing interactions with both current and potential customers. Clear and consistent communication plays a key role in the long-term success of any business. Sending email newsletters and promotional material is an easy and scalable way to stay connected with your customers without requiring much time.
With a CRM, you can track contacts and companies across different pipelines, allowing for targeted email campaigns and timely outreach by your sales team. For Personalised email campaigns, CRMs like HubSpot or Salesforce allow you to segment your audience and send targeted emails based on customer behaviour and preferences. You can also set up Automated Follow-Ups to send reminders or upselling opportunities based on past purchase history. By integrating your CRM with platforms like social media, email, and website analytics, you gain a 360-degree view of customer interactions, allowing you to fine-tune your marketing efforts more effectively.
With Enrolmy, activity providers can track and log real-time bookings and payments and communicate with customers all in one place. Providers can easily monitor which emails are being sent to customers and when. These emails can be booking confirmations and invoices or templates that you have set up in the system.
Remember, do not neglect high-quality, regular communication. If you go too long without engaging with your contacts, they might forget about you and turn to your competition instead.
That’s where Enrolmy’s seamless integration with Brevo comes in. Now, you can easily create, manage, and edit marketing campaigns that connect with Enrolmy, keeping your communication smooth and consistent!
5) Word-of-Mouth Marketing: Establishing Trust Through Positive Reviews
Providing a great experience will naturally encourage your customers to leave reviews, share testimonials and spread the word about your business—just don’t forget to ask them! Start a referral programme that rewards customers for recommending your services. Keep it simple by sending an email with a link to leave a review on platforms like Google or Facebook. Tools like Feedback Link and ReferralCandy can help automate this process, making it even easier.
Collaborating with influencers in your industry can also create authentic content that attracts their followers to your business. Additionally, building online communities through Facebook Groups, Discord, or Reddit fosters loyalty, making people more likely to recommend your brand.
Don’t forget to keep your Google My Business listing up-to-date with accurate business details, reviews, and images. This helps attract local customers and boosts word-of-mouth through positive reviews. You can also search through past emails for positive feedback and ask for permission to share those comments. These reviews and testimonials can then be featured on your website and social media pages. They help build trust as hearing about a product from someone who’s already tried it is reassuring, and they offer proof that you're an expert who delivers on promises.
Enrolmy makes the most of your reviews by integrating with Feefo, so they’re always visible on your website and reflect your business accurately. These reviews are a great way to help you stand out from the competition and build a strong reputation!
Enrolmy is more than just cloud-based booking, enrolment and payment software. We’re also here to help you promote your business quickly, effectively and affordably. Integrating these five game-changing tools into your marketing strategy will dramatically transform how you connect with audiences and further promote your business in today’s competitive marketplace.
Experience how Enrolmy can help you fulfil your marketing potential with our fast, easy and seamless end-to-end software.
Find out more by getting in touch with our friendly team!
